We’ve seen it firsthand: the fastest-growing cybersecurity vendors are the ones building with their buyers, not just for them. By combining structured conversations with real curiosity, they move faster, differentiate with precision, and align teams around what actually drives purchasing decisions.
Before CyberSynapse, Dani Woolf spent nearly a decade in cybersecurity marketing, leading demand generation and growth at high-pressure, high-growth vendors. On the surface, things looked great. She hit her KPIs, launched campaigns, and built the funnel. But beneath the surface, it was broken.
Most of her time was spent chasing engagement with tactics that didn’t work. Messaging didn’t resonate with buyers. Campaigns didn't convert as quickly as required. Sales decks and demos didn't drive action. She was running a machine that was disconnected from her buyers.
That all changed the day she got publicly roasted by her customer, a CISO, for using a meaningless buzzword during a messaging audit. It stung. But it sparked something. Instead of retreating, Dani leaned in. She began interviewing one cybersecurity buyer every week. What worked? What didn’t? What made them trust her and her team? What made them disengage?
That small habit rewired her entire career. She stopped guessing. She earned credibility with her buyers. She got a seat at the table. And she realized: this wasn’t just about her. The entire industry needed it.
At the same time, Ben Siegel, an operator and community builder with a no-BS streak, was deep in his own journey of building an expert network for security teams and vendors.
A former member of Gartner’s Emerging Tech team and founder of The CyberNest, Ben had watched vendor after vendor burn cycles, budget, and bridges trying to connect with security buyers using outdated, indirect, analyst-fed data.
He saw the same problem from the inside: buyers didn’t trust vendors and vendors didn’t know how to talk to buyers. When Dani and Ben met through a mutual CISO connection, it clicked immediately.
They shared the same frustrations, the same questions, and the same belief: Cybersecurity GTM teams don’t need another report. They need access to real buyers, real insight, and real-time feedback that helps them stop wasting time and start moving pipeline.
CyberSynapse was born from that belief and built to flip the traditional analyst model on its head.
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A Buyer Insight Sprint is a fully managed, fast-turnaround buyer research engagement designed to solve a specific GTM challenge, like validating messaging, uncovering sales friction, or refining product direction. We handle everything: recruiting buyers, conducting interviews, analyzing insights, and delivering actionable recommendations. You get the output to make confident GTM decisions.
Each Sprint targets one of three core revenue levers:
1. Pipeline Generation: What messages attract qualified leads?
2. Conversion Optimization: Why are deals stalling? What objections stop progress?
3. Product Alignment: Which features or gaps are impacting close rates?
We help you pick the right focus based on your current growth goals.
Each Sprint typically includes 8–12 in-depth, qualitative interviews with vetted cybersecurity decision-makers from your target segment (CISOs, architects, practitioners, etc.). We’ll align on buyer profile criteria at kickoff.
Most sprints are delivered in 4–6 weeks. Precision-level programs with stakeholder activation and multi-track analysis can take up to 6–8 weeks. Our team handles all the coordination and execution to keep your internal lift near zero.
Yes. We work with you to define buyer roles, seniority, industry, and segment. Our recruitment process ensures interviews are conducted with qualified cybersecurity decision-makers selected from our expert network of 1000+ security professionals, not general panel participants.
Absolutely. You can access verbatim transcripts, full video recordings, and discussion summaries for every interview, so your team can reference the unfiltered buyer voice anytime from the CyberSynapse dashboard.
You can choose whether to moderate yourself or let us handle it. Our team is trained in buyer psychology and qualitative interviewing, so we can extract insight that internal teams often miss.
Insights are mapped to your GTM objectives. That means you walk away with clear next steps, whether it’s refining a value prop, updating sales enablement materials, adjusting roadmap priorities, or realigning teams around buyer evidence.
Most of our clients run multiple Sprints per year to align GTM around evolving buyer behavior. Annual tiers offer better cost-efficiency, faster execution, and allow us to track patterns across segments, competitors, and cycles. You get a dedicated strategist and higher ROI with each sprint.
Book 30 minutes with us. We’ll show you how to get deep, defensible buyer intelligence in less than 30 days - so you can move faster, waste less, and grow smarter.
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