A Buyer Insight Sprint is a fully managed, fast-turnaround buyer research engagement designed to solve a specific GTM challenge, like validating messaging, uncovering sales friction, or refining product direction. We handle everything: recruiting buyers, conducting interviews, analyzing insights, and delivering actionable recommendations. You get the output to make confident GTM decisions.

Each Sprint targets one of three core revenue levers:
1. Pipeline Generation: What messages attract qualified leads?
2. Conversion Optimization: Why are deals stalling? What objections stop progress?
3. Product Alignment: Which features or gaps are impacting close rates?

We help you pick the right focus based on your current growth goals.

Each Sprint typically includes 8–12 in-depth, qualitative interviews with vetted cybersecurity decision-makers from your target segment (CISOs, architects, practitioners, etc.). We’ll align on buyer profile criteria at kickoff.

Most sprints are delivered in 4–6 weeks. Precision-level programs with stakeholder activation and multi-track analysis can take up to 6–8 weeks. Our team handles all the coordination and execution to keep your internal lift near zero.

Yes. We work with you to define buyer roles, seniority, industry, and segment. Our recruitment process ensures interviews are conducted with qualified cybersecurity decision-makers selected from our expert network of 1000+ security professionals, not general panel participants.